J&P Cycles Launches New Line at Sturgis


J&P Cycles has partnered with one of the most recognizable spirits brands, Jack Daniel’s, to bring its customers a premier line of motorcycle parts, accessories and apparel prominently featuring the Old No. 7 Brand logo and other Jack Daniel’s Rider Collection branding.

The initial assortment of products will be unveiled at the J&P Cycles JPCycles-Jack-DanielsSturgis Retail Center location in Sturgis, SD during the 75th Annual Sturgis Motorcycle Rally. The Jack Daniel’s motorcycle products line consists of a wide variety of parts for every type of rider including license plate frames, derby covers, footpegs, grips and other bolt on parts plus apparel, gift and novelty items. “We are excited to partner with Jack Daniel’s to bring this Rider Collection to our customers,” said Lowell Anderson, J&P Cycles Director of Brands. Anderson adds, “We know the Jack Daniel’s brand is well respected and loved by many of our customers. The brand is iconic and when we couple this brand with our top-quality parts, accessories and apparel, we believe we have a winning combination that our customers will love.”

This initial assortment of Jack Daniel’s Rider Collection products are now available for purchase in-store, online and by phone. The brand assortment will grow and greatly expand over the next several months into a much larger assortment.


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