Sturgis Motorcycle Rally, South Dakota will shake again.


77th annual Sturgis Motorcycle Rally™ is coming next August 4th. If you are not ready, you’re loosing a precious time. The City of Sturgis is proud to have celebrated the last annual events with a record of attendance, in 2015 they had an amazing 750,000+ participants spanning over a 10 day period. The event had begun in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. From that time to now a days, the tribes changed a little, the iron horses too. But the spirit of free riders, camaraderie and  friendship are the same. The founder was Clarence “Pappy” Hoel, and all started because he purchased an Indian motorcycle franchise in Sturgis in 1936 and formed the Jackpine Gypsies group. 

The city has a lot of good and bad numbers to celebrate, lets see some of them:

The Rally brings over $800 million to South Dakota annually;

The City of Sturgis earned almost $270,000 in 2011 from selling event guides and sponsorships;

The rally makes up 95% of the city’s annual revenue;

There were 405 individuals jailed at the 2004 rally;

Approximately $250,000 worth of motorcycles stolen annually;

In 2015 there were 739,000 attendance, but traffic count around 1,000,000;

In 2002,  the City of Sturgis created a city department  to take care and place of all prior contract labor hired to promote and organize the Sturgis Motorcycle Rally;

In 1989, the Rally Founder, Pappy Hoel,  passes away at the age of 85.


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